Developed Yield campaign copy to encourage admitted students to make confirmation deposits and accept admittance. Copywriting elements included a landing page, gamified nurture emails, digital ads and postcard.
02 — Creative process
Researched the college via its brand guidelines, website, social media channels, reviews and YouTube videos to craft voice and tone customized to the college. Used fun and familiar language to help students feel as though they were already part of the community.
