Words that get results.

Hi! I'm Alyson, a professional copywriter and content marketer with 20+ years of experience using language to inspire, engage and drive action.

My expertise includes digital copywriting across all channels, editorial planning, research, strategy and SEO. I've worked in a variety of industries, including tech, food and beverage, education, finance, lifestyle and mental health.

Get to know me through my work.

Scroll to view a sampling of my writing. But before you do, here's a quick list of what I'm really good at:

Blog writing
Case studies
Customer engagement marketing
Email marketing
Conversion copy and UX
Display and social ads
Guides/ebooks
Ghostwriting
SEO
Social media posts
Website optimization

SEO Blog Post - Incentives and Rewards/Market Insights

Keyword-focused blog post optimized for search.

360 Campaign - College Recruiting

End-to-end campaign copywriting for a full-service college enrollment marketing company.

Case Study - Educational Technology

Showcasing how virtual science labs engage digital native students in the college biology classroom.

Product Blog Post - Labster Short Simulations

Discussion on the value of short-form lab simulations in the classroom.

Ghostwriting - Forbes Article

CEO thought leadership article.

Case Study - Web Design and Development

Showcasing the work of Oomph, Inc.

Newspaper Article - Newburyport Daily News

Community event coverage for city newspaper.

Blog Post - Pop Culture, Wine Brand

Pairing wine with classic Halloween movies to promote wine brand.

SEO Blog Post - Labster Virtual Science Labs

SEO goal to increase top of funnel leads for Spanish language labs.

Email - Financial Services

Sample of national campaign for Fortune 100 financial company.

Blog Post - Education

Reading round-up for private school parents.

User Guide - Labster Virtual Science Labs

Quick guide to virtual labs for teachers.

Blog Post - Food and Beverage

Sauvignon Blanc deep dive.

From tech and finance to food and fashion, I have the versatility, skills and knowledge to conquer the world. Or your next project. Yes, let's start there.